The majority of skin care products contain water…but why?
The short answer is simply because it always has and it is economical.
More than 90% of all skin care products use more water in their formulations than anything else. Of course we need water to live, however in our skincare it doesn’t provide a clear benefit to the skin.
The vast majority of skincare products are water-based, with the first ingredient listed as water, aqua, purified water, or H2O, combined with other ingredients to make individual products such as moisturisers, exfoliants and cleansers. In an effort to provide pure performance skin care we have chosen to use Certified Organic Aloe Vera Gel as the base in the majority of our products not water. Why? Aloe has a clear function.
Aloe Vera is a succulent plant that was known by the Eygptians as the ‘plant of immortality’.
Scientists have discovered over 150 nutritional ingredients in Aloe Vera. There seems to be no single magic ingredient. They all work together in a synergistic way to create healing and health giving benefits. Nature has an uncanny way of harmoniously working together!
Aloe is composed of water, the enzymes catalase and cellulose, minerals such as iron, zinc, magnesium and sodium, essential fatty acids, carbohydrates and 20 amino acids as well as the youth mineral potassium. Another component of Aloe Vera consists of the lignins, a major structural material of cellulose content, that allows for penetrative properties. Lignins penetrate the toughened areas of the skin making it beneficial for skin problems such as ecze ma and psoriasis.
The addition of Certified Organic Aloe Vera Gel allows our products to develop a beautifully smooth luxurious feel as it is applied. The aloe also provides calming, hydrating and balancing benefits that water just cannot do when applied topically to the skin. We love water, but we love Certified Organic Aloe Vera Gel in our skin care.